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Understanding the Tissue and Hygiene Industry and the Products It Offers

Updated: Oct 30, 2023

tissue paper in basket

The tissue and hygiene industry focuses on the production, distribution, and sale of paper products and hygiene products. The tissue sector more specifically includes the production of paper towels, toilet paper, facial tissues, napkins, and other similar products. Whereas hygiene encompasses the production of items such as diapers, feminine hygiene products, wet wipes and more.

Read on as bamboo bioproducts discusses the latest market trends in the tissue and hygiene industry and the role of bamboo.

The Global Market Trends for Tissue and Hygiene Products

The global market for tissue and hygiene products is one of the most lucrative industries in the world - estimated to reach a value of $192 billion by 2025. According to current market data and trends, the tissue paper market is expected to show a volume growth of 3.0% in 2024. Furthermore, the average volume per person is expected to amount to 23.8 kg in 2023, compared to an average 19.9kg in 2022.

Tissue and hygiene products are essential to everyday life, and their demand is growing due to population growth, urbanisation, and improved standards of living. The demand for tissue and hygiene products is expected to continue increasing due to a greater awareness about personal health and hygiene among consumers worldwide. At the start of 2020, for example, demand for tissue products spiked. This was largely in response to COVID-19 lockdowns as millions in the private consumption sector stocked up on large quantities of toilet paper and other consumer tissues. The pandemic also encouraged more widespread global consumption of single-use products as populations recognised the importance of tissue and hygiene products in leading a safe and healthy lifestyle. To meet this growing demand, manufacturers have been adjusting production processes and rethinking how raw materials can be utilised to produce more sustainable products.

Sustainability at the Forefront of the Tissue and Hygiene Industry

Choosing quality products from the tissue and hygiene industry is an important decision for many consumers. As such, it is essential to understand the product quality standards in tandem with the sustainability practices used in manufacturing to help ensure consumers can select a cost-effective yet good quality, green product. Since these product types are often used in direct contact with skin and disposed of after a single use, sustainability is a pressing issue in the manufacture and distribution of these products for consumers and stakeholders. In response, global industry players are prioritising the addition of greener materials in their products as technological advances in the manufacturing process enable efficient use (and re use) of a broader range of pulp. These advances also allow for sustainable pulp mill design using the best available state-of-the-art machinery that is focused on streamlined and cost-effective processing of materials.

One of the ways in which the tissue and hygiene industry is improving sustainability practices and maintaining quality standards is through the addition of alternative raw materials such as bamboo pulp into products.

Why Bamboo?

Bamboos are highly versatile and are used for many applications.They are a particularly valuable resource in the tissue and hygiene industry due to their strength, softness, antibacterial, and antifungal properties. Bambusa vulgaris, the species of bamboo utilised by bamboo bioproducts, has fibres that are very similar to softwoods. This allows it to be flexible and durable, regardless of whether it is being used in its pulp form for tissue and hygiene products, or in applications like construction. In fact, bamboo fibres are the only non-wood fibres that satisfy the requirements for tensile strength and softness needed for tissue products.

Because bamboos are a stable substitute and/or additive in products made from wood pulp, bamboo pulp has become an ideal raw material for these paper-based products. When cultivated and harvested sustainably by companies like bamboo bioproducts, bamboos used in tissue and hygiene products do not sacrifice quality and offer a greener alternative for consumers and stakeholders.

Learn more about bamboo bioproducts’ sustainable bamboo cultivation and processing here.


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