Where our project was born


Jamaica is derived from the original Taino word Xaymaca, meaning “land of wood and water”. The country’s river-formed alluvial plains, flat land and fertile soils allow for easy cultivation. Jamaica has a long tradition of farming and agricultural production is an important contributor to the country’s economy and employment. Consequently, the country has a strong infrastructure to support its production. Sugar, which has been produced in Jamaica for centuries, is currently the nation’s dominant agricultural export, but it is a struggling sector and local growers desire to switch out of sugar cane. The time has come for a new generation in farming, to revitalise rural communities and to make use of the idle sugar lands left barren.